Presentation Design Techniques

They say a presentation is a great tool for storytelling. The fact is that slides are suitable for forming a springboard and key ideas for any speech or speech. But what about the key slide design rules that everyone should follow? What principles should a user be guided by who is configured to craft a solid presentation? Here are techniques to help you stand out from the crowd and correctly place your data on every slide.

What are PPT Design Techniques?

Let's start with some basic information to help you understand the key nuances of creating slides. Design techniques are the way to make your presentation better. In other words, PowerPoint design principles aim to polish each slide and place the visual content correctly. Given all the recommendations and generally accepted approaches, you can stand out from the crowd and grab people's attention. Here are the essential techniques, principles, and strategies for all beginners.

No Stock Templates!

The default slide themes are awful and look like a chaotic bunch of pictures. You will unlikely dare to use them, especially if you are pursuing any ambitious goals. Start from scratch, or choose a template that can be enhanced with some color or visual effects. The fact is that effective slide design starts with creativity and not with mediocrity and trivial templates.

Don't Use More than 6 Lines of Text

To understand this technique, let's look at the purpose of any presentation. As a speaker, you must speak to an audience, and your presentation is the link between you and the people. That is why you should not add too much text to each slide. As a general rule, six lines will be enough for your audience to understand the context and meaning of your ideas. The principles of design PPT are based on conciseness. Surely people will want to see a short explanation of the term instead of a paragraph copied from Wikipedia.

Ditch the Bullet Points

Many people create presentations with dozens of bullet points, which is crazy. The fact is that your key audience is unlikely to remember the amount of information that you added to your list. Say no to bullet points because you need innovative presentation techniques. You can't craft a one page presentation and add all the graphic or text elements. Instead, divide your content into at least 4-6 slides. Your presentation will certainly be more understandable and easier to read because you won't be adding an insane amount of bullet points in one place. This technique is directly related to the observance of proportions and common sense.

Use Sans Serif Fonts

When it comes to typography, readability and comfort always take precedence over fun content. As a result, one of the traditional slide creation practices is based on using conventional typefaces like Helvetica. The fact is that your audience is probably interested in making each slide understandable. That is why a strange font with monograms, stars, and other visual effects is inappropriate. Sometimes you even need to choose a dark background and bold text to highlight things.

Size Fonts Appropriately

When sizing your fonts, remember that all your ideas can go against common sense. Try to make your text easy to read, no matter how far away from your audience's screen. Try not to use unreasonably small or, on the contrary, huge fonts without a clear need. The fact is that such dissonance will have an extremely negative effect on the perception of information, so you better not experiment unless necessary.

Maintain a Strong Contrast Between Text and Background

Here is another one of the key design principles PowerPoint users should follow. You need a contrasting background so that your text content, tables, or lists are readable. As a last resort, you should add some stylish bars of color behind the image to bring the legibility back. It is best to forget multi-colored pictures and the same bright text elements that merge into a single motley substance. People are unlikely to appreciate your innovative solutions, especially if they cannot read a single sentence.

Use No More than 5 Colors

Quantity doesn't always equal quality, and you should keep this design approach in mind. Try to use no more than five colors, as this approach will give you an easy way to enhance the look of your entire presentation. Say no to complex gradients or dozens of textures because you only need a couple of color variations to add stylish accents to some parts of your slides. Stick to this approach, and you will be able to stand out from the crowd.

Use Contrasting Text Colors to Draw Attention

One more modern presentation design idea is contrasting text colors to draw attention. Use a bright color in your selected palette to emphasize essential points in your text. For example, you can focus on a number, idea, or quote that is important to your slide. This approach is the most relevant, as you can easily achieve all your goals during your speech.

Use Single Images

Let's focus on presentation layouts design: such elements can make your slides look better. Of course, images help make your presentation more visual. But don't try to make a photo album from each slide by adding 3-5 images. Try to use one picture and a couple of lines to provide basic information to your audience. Do not forget that many photos will make your presentation uncomfortable to analyze.

Use Visuals to Increase Emotional Appeal

Adding visual powers is one of the most effective presentation techniques today. For example, let's say you want to add a mention of a percentage. Select a pie chart and add it to your slide instead of the usual percentage. This strategy helps to support your message; it can enhance comprehension and retention and elicit an emotional response. Add visuals where you see fit but use common sense.

Why Is It So Important to Follow All the Above Design Techniques?

Your presentation has a specific purpose, and you should not forget it. First of all, you are going to convey a certain message to your audience. In addition, your goal is to create simple, readable slides that are easy to analyze. And do not forget that the audience's reaction will be positive only if you strike a balance between texts and visual elements. In other words, every presentation technique is essential.

Good Presentation Design Tips for Beginners

Surely you will need good ideas since beginners often make obvious mistakes. So here are tips to help you forget the annoying nuances that irritate your slides forever.

Identify One Core Message to Center Your Presentation Design Around

Use one key message for your presentation. This approach will make your slides look solid. In other words, your presentation will match the key topic no matter what data you add. This advice works if you decide to add some data or statistics.

Eliminate Any Information That Doesn't Immediately Support the Core Message

You should not use data that is unrelated to your key message. Try to say no to adding new slides, even if you think it's a good idea. Conciseness is the privilege of professionals, so your presentation should look polished.

Use Text to Reinforce, Not Repeat, What You're Saying

Get ready because your general idea needs to create a certain number of slides. Some of them will touch on the same topic but in different ways. Do not repeat data that you have already used in previous slides. Instead, you can use similar information to expand your topic in other ways. Don't forget that your job is to reinforce what you're saying by giving people new ideas.

Final Words

As you can see, quite a few presentation techniques are great for people who need to craft slides. So choose any approach and get to work. Your task is to create solid slides. Don't forget that your job is to keep up with current design trends, so you should be open to innovations. Surely you can stand out from the crowd and craft something special, so don't waste your time!

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